The story of WebP: How Google wants to speed up the web, one image at a time

Google wants WebP to become the internet’s next dominant image file format. That’s not likely going to happen anytime soon — but WebP could still have a huge impact.

Tired of slow web pages? So is Google, and the company thinks it has the key to speed up the web: smaller image files. Google’s WebP image format aims to replace existing image file formats like JPEG with a smaller file size, resulting in faster load times and significant bandwidth savings for website operators. But will the company be able to convince everyone to switch, or are we about to see even more media format fragmentation?

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